We as a Consultancy firm are usually smaller than market research agencies – both in terms of our number of employees and the services that we can offer.
Even though we do not have a full time fieldwork department, telephone unit and data processing department, we normally contract out these parts of the projects to specialist fieldwork and data processing individuals and companies most of whom we ourselves have trained and developed.
ICS commenced its market research operations during the last quarter of 2004. ICS has been instrumental in organizing focus group discussions, depth interviews, and has commissioned several market surveys for many of its trusted clients in the Maldives. In 2004 ICS partnered with IMRB, Bombay (India) to conduct its first ever qualitative and quantitative market research in the Maldives. IMRB experts visited the Maldives to train and develop our staff to carry out recruitment of respondents for focus group discussions as well as for field surveys. Special training was provided to carry out specific quality checks to assure that the selected sample strictly conforms to what is required of the study.
- Date August 18, 2018
- Tags Business Management